Pantone Colour of the Year 2023: Viva Magenta

Welcome to the Magentaverse! It’s brave, it’s fearless, it depicts optimism and joy – and we are all in great need of that in these puzzling times.

Nothing tells you that a new year is approaching like Pantone’s yearly colour prediction. Since 2000, the colour institute has declared the shade that will encapsulate the spirit of the year ahead, with previous hues including Living Coral, Ultra Violet, Radiant Orchid and Tangerine Tango.

The new colour shaping the Zeitgeist? On a spectrum all on its own, it exists between blue and red, warm and cool, it is 150 years old yet still future-facing, at once digital and primordial. It is – to quote its creators – “brave, fearless and pulsating”. It is Viva Magenta, Pantone’s colour of 2023

Pantone Colour 2023 Viva Magenta Jigsaw Puzzle

The colour will dominate runways, wardrobes, and home decor in the following year, and is a little different from the already raging hot pink.

PANTONE is a US-based limited liability company (LLC) known for its colour-matching system of proprietary colour standards used in a variety of industries, which include graphic design, fashion, product design, and printing in physical and digital formats.

Can you find the Viva Magenta puzzle piece?

Bring on the colour! If you’re looking for a new challenge, then this Colour Spectrum Wheel Jigsaw Puzzle is the one for you.

"With its vibrant hi-res imagery and unusual round shape, this puzzle is sure to keep you entertained for hours on end." - Stylist.


Long gone are the days when puzzle designs were limited to Disney princesses and watercolour paintings of the countryside. Nowadays, there are plenty of on-trend designs to choose from, with options ranging from unusual shapes, colour gradients to illustrations from female artists.

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